Phoenix Group
Helping the right people find the right jobs
You never get a second chance to make a great first impression, so the new Phoenix Group website has been designed not only to be interesting and informative, but to have a real, lasting impact on the job seeker. To position them as an employer of choice to a wide range of financial and corporate services professionals in Basingstoke, Birmingham and London.
Knowing that (on average) 80% of visitors come to a careers website to search for jobs, the website places the search function front and centre. This ensures that the right people quickly find the right jobs. Not only that, the website uses the visitor’s IP address (desktop) or GPS location (tablet and smartphone) to deliver the visitor jobs that are close by.
122%
increase in visitors to the website
148%
increase in average time spent on website
29%
increase in completed applications
As the creative partner for That Little Agency, our approach was to deliver a website that will engage a wide audience of job seekers – from actuaries to administrators; receptionists to risk managers; forecasting managers through to facilities managers. A site where all content is available within a single click. One that uses social media as a way of articulating their culture and is distinctly and unmistakably Phoenix Group.