LV= ‘Heart’ People
Brief
To refresh the LV= Careers employer brand and visual language, reinforcing their ambition to be Britain’s Best Loved Insurer.
Solution
We developed the employer brand around ‘Heart People’, an emotive proposition with a human touch. It celebrates the different people and personalities at LV= and everything they bring to the company.
LV= is a special place to work. At the heart of our unique culture is a shared determination to do extraordinary things for our customers. We’ll be flexible and go to great lengths to make sure that you feel supported, recognised and valued — trusting you to be your best to drive our ambition to be Britain’s Best Loved Insurer.
Project created whilst Head of Creative @ ThirtyThree.
Photography credit: Charlie Clift. www.charliecliftphotography.com.