Clarks
Finding the next generation of creative talent
An updated employer brand language that inspired a corporate refresh, and was initially brought to life through a campaign drive for fresh creative talent and a bold new vision.
Big things are happening at Clarks. It’s not enough to tell people how Clarks has changed – and continues to change. We have to show them what we’re made of, what makes us tick. It’s not enough to tell people about your vision and values, or the opportunities that working at Clarks presents. We need to bring them alive, make them real with our own stories and creativity. We want to show people what they don’t know, and we need to make Clarks (as an employer) relevant to a creatively-minded audience.
Taking cues from contemporary lifestyle sites such as Hypebeast, Highsnobiety and Kinfolk, we created a platform in rich, relevant Clarks content. We feature and showcase Clarks latest shoes, innovations, collaborations, technologies, the thinking and the craft, our people, our studios, our influences, tomorrow’s trends, the awards we’ve won, what inspires us, even what we’re wearing. A powerful mix of content, stories and features.
The initial campaign may have finished now, but the ethos, sentiment and its striking visual language that I created is still living strong within Clarks Careers.
Project created whilst Head of Creative @ ThirtyThree.
Photography credit: Stuart Grimshaw @ Pennleigh Ltd
Video production credit: Jason Purvis & Will Foxwell. All Told.